Wine & beverage · Wine brand (Shopify)
Wine Brand: $27k to $97k Monthly Revenue in Under 90 Days
$97k / mo
Wine brand (Shopify)
Before
When this wine brand came to GrowtoMax they were stuck around 1.4x ROAS. Search campaigns were overspending because they cannibalized each other on overlapping traffic.
| Before | |
|---|---|
| Ad spend | $18.1k |
| Revenue | $27k |
| CPA | $6.77 |
What we changed
We simplified search structure and adopted a straightforward middle, top, and bottom-of-funnel approach instead of competing campaigns bidding on the same demand.
After
Monthly revenue moved from $27k to $97k in less than 90 days. Spend only moved to $19.5k. CPA held at $6.77 while volume scaled.
| After | |
|---|---|
| Ad spend | $19.5k |
| Revenue | $97k |
| CPA | $6.77 |
This client is now on the Growth plan, fully managed, with Pulse live reporting.
Takeaway
For Shopify brands on Google, structure beats “more campaigns.” If search is eating itself, adding budget will not save it.
Get Started or see Google Ads for Shopify.